Today the efficient and cost-effective provision and deployment of resources no longer guarantee sustainable advantage. Instead, competitive advantage of a firm is increasingly tied to how its workforce can think outside the box, see fleeting opportunities, and leverage these opportunities to design, innovate and market high-margin products and services.
Contrary to conventional wisdom, creativity and conceptual thinking are not innate; rather, they can be learned, nourished and mastered through concerted effort and conscious persistence.
This seminar aims to put you in a lateral mindset where you can discover new opportunities through conceptual thinking. More specifically, Prof. Farhoomand will first discuss the rise of creative class and the role of creativity and innovation in economic development. He will then turn to impediments to creativity, covering a wide range of issues such as cognitive and information processing biases that affect creativity before focusing on ways to overcome these obstacles.
The participants should leave the seminar with a fresh outlook and a better appreciation of the important role that creativity and innovation play as competitive tools.
