Analyses | Medicine and healthcare | 2020-08-10 | Sing Tao

Business opportunities arising from the ‘healing power’ of ASMR

On YouTube, there are a large number of videos that trigger the autonomous sensory meridian response (ASMR) and attract hundreds of thousands of fans. They are lured into the hearsay of the healing power of ASMR to improve their mood. The power has even fuelled the emergence of diverse businesses and spawned a new career called ‘ASMRtist’.

The full version of the commentary is in Chinese only.