The Bauhinia Foundation Research Centre shares research reports, occasional papers and weekly analyses on topical matters and current affairs in a timely manner. Want to stay connected with us? Please enter your email address.
On YouTube, there are a large number of videos that trigger the autonomous sensory meridian response (ASMR) and attract hundreds of thousands of fans. They are lured into the hearsay of the healing power of ASMR to improve their mood. The power has even fuelled the emergence of diverse businesses and spawned a new career called ‘ASMRtist’.
The full version of the commentary is in Chinese only.