Analyses | Environment and energy | 2020-11-30 | Sing Tao

Packaging design trends in the era of responsible retail

People are more conscious of ‘responsible retail’ nowadays and prefer buying products with less packaging. This trend has prompted some brands to try every means to modify their packaging designs. On the other hand, packaging is one of the most direct ways to attract consumers’ attention. To adapt to the eco-friendly market landscape, how should different brands achieve a balance between simplicity and the marketing power of packaging?

The full version of the commentary is in Chinese only.