Analyses | Leisure, culture and arts | 2021-09-20 | Sing Tao

The dynamic pricing in stage performances under social distancing measures



As the epidemic has subsided, live concerts, drama and other stage performances can finally be resumed. However, the Government has imposed a cap on the number of audiences allowed in performance venues, resulting in a reduction in the supply of tickets. The imbalance between supply and demand makes it difficult for performers to recoup the costs and the ticket scalping is even more rampant. There are some ways which may help organisers overcome the ticket sales challenges.

The full version of the commentary is in Chinese only.