Analyses | Leisure, culture and arts | 2015-08-03 | Sing Tao

Can the new Lai Yuen turn the clock back?

The Lai Chi Kok Amusement Park (also known as ‘Lai Yuen’) has made a brief return, which is also an experiment of ‘pop-up’ theme park operation model. The Centre’s weekly analysis shows how amusement parks can attract more visitors with strategic theming. Using nostalgia and localism as themes, can the Park expand the market to the new generation with the help of technology and apps?

The full version of the commentary is in Chinese only.