Analyses | Leisure, culture and arts | 2017-09-28 | HKET

Is 'content is king' really outdated in the news industry?



Drawing public attention brings advertising opportunities for news media. In the digital era, more people have started getting news from the Internet such as via search engines and social media. Such behavioural change makes marketers allocate less advertising budget to traditional news media. Whilst the industry is struggling, can traditional news media find a way out by shifting focus from serving advertisers to readers?

The full version of the commentary is in Chinese only.