Analyses | Innovation and technology development | 2017-12-29 | HKET

Shopping at your fingertips: Rational or emotional?



There is no question that online shopping is becoming popular, and many thrifty consumers believe it helps make smarter buying decisions. Meanwhile, some studies suggest that touchscreen devices may affect consumers’ purchasing decisions – a shopping pattern that marketers would love to capitalise on. All in all, who is the true winner in the realm of touchscreen shopping?

The full version of the commentary is in Chinese only.