Analyses | Leisure, culture and arts | 2019-07-29 | Sing Tao

The formula for success of BL dramas

Several BL (Boy’s Love) TV dramas which feature male-male romance, such as ‘Ossan’s Love’ and ‘Addicted’, have gone viral in Asia in recent years and have attracted a lot of ‘Fujoshi’, i.e. female audiences who enjoy fictional gay content. Why has BL culture become popular among ‘Fujoshi’? As Hong Kong TV dramas are not as impactful as before, how does the success of BL dramas inspire the industry?

The full version of the commentary is in Chinese only.