Analyses | Medicine and healthcare | 2019-08-02 | HKET

New brewery challenge: The rise of young non-drinkers



Is the declining alcohol sales attributable to a ‘youth problem’? In recent years, there has been a prevailing global trend of staying away from alcoholic beverage among youth. This trend has caused some renowned brewers to adjust their marketing strategies and launch non-alcoholic beer. It has also prompted investors to open up alcohol-free bars.

The full version of the commentary is in Chinese only.