Analyses | Innovation and technology development | 2019-08-14 | HKET

Market potential of online clothing rental service in Hong Kong

The development of the Internet has given rise to the popularity of ‘online clothing rental’ in some western countries. As more consumers embrace renting clothes over owning, does the online clothing rental service have huge potential market in Hong Kong? What are the challenges brought by its operational model?

The full version of the commentary is in Chinese only.