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A growing number of businesses has switched to a subscription model, providing products or services to consumers in the form of charging regularly, instead of one-time transactions. However, some subscription model markets like video streaming services have been fragmented, causing consumers to be frustrated by thousands of choices and even suffer from ‘subscription fatigue’. What is ‘subscription fatigue’? Is there any way to combat it?
The full version of the commentary is in Chinese only.
Key points in English are listed on the right for reference.