Analyses | Regional and economic development | 2019-10-16 | HKET

2019 Youth movement II: Evolution of consumer power in the digital age



Most young people growing up in the digital era have a distinctive attitude towards consumption. In addition, the recent emergence of political consumerism in Hong Kong has been echoed by many young supporters. What are the impacts of the digital world and social changes on young people in making buying decisions? How should the business sector respond to this consumer power?

The full version of the commentary is in Chinese only.