Analyses | Regional and economic development | 2020-06-16 | HKEJ

How does identity affect your decisions?

‘Self-identity’ is one of the elements that influences people's choices. That being the case, we can thoroughly analyse group behaviours by studying people’s ‘self-identity’. The ‘yellow economic circle’, which has aroused considerable public concern over the past few months, is also a consumer behaviour driven by ‘self-identity’. How far does such behaviour affect the society?

The full version of the commentary is in Chinese only.