Analyses | Regional and economic development | 2020-07-13 | Sing Tao

Fortune in a blind box

Collecting art toys in ‘blind boxes’ is popular among mainland Chinese youngsters in recent years. Those toys are randomly packed in unmarked boxes. Consumers do not know what they will get until the boxes are opened. A Mainland company that sells blind box art toys has filed for an IPO in Hong Kong. Is there an opportunity or an illusion inside the ‘blind box’?

The full version of the commentary is in Chinese only.