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Sharing photos and videos of healthy eating and exercise on social media has tied in some people’s everyday lives. This habit has turned the influential ones into key opinion leaders (KOLs). Whilst some of their followers benefit from their sharing, others are found taking diet and exercise to an extreme, which is counterproductive to achieve their fitness goals, or even worse, may develop into mental illnesses. How do social media platforms shape this phenomenon?
The full version of the commentary is in Chinese only.