Should KOLs declare interest for their endorsements? 2020-11-09Online influencers, also known as KOLs, have become a magnet for advertisers in recent years. However, some KOLs promote products through sharing so-called ‘user experience’ with followers, concealing the fact that they got paid or sponsored. Some countries like the United Kingdom, the United States and South Korea have strengthened regulations of influencers’ endorsement. Should Hong Kong follow suit?