The dispute over classifying plant-based milk as ‘milk’ 2019-07-08Plant-based milk starts expanding its presence in the milk beverage market amid the rising popularity of vegetarianism. However, some dairy milk producers complain that it is unfair to allow plant-based beverage to take advantage of the goodwill of milk they earned, while the plant-based milk producers criticise their counterparts for protectionism. Both of them are forcing the U.S. Food and Drug Administration to enter judgement on what to call plant-based milk. What are the arguments on both sides? What is the impact of the naming controversy on consumers?